Orana Property Management brings over 120 years of combined expertise to residential property management in Perth. They blend innovation with genuine, heartfelt service and they do not just manage properties, they create peace of mind. When they came to us, we knew immediately that their copy needed to work just as hard as their team does. Challenge accepted.

/ The tale of the agency that refused to whisper

Before a landlord hands over the keys to their investment, they look you up. They read a bio or two and in thirty seconds decide whether your team feels like people they can rely on. Orana had the expertise, the results and a team that actually gave a damn. Their copy, however, was not doing that story justice. A brand that had well and truly earned its stripes, whispering when it needed to roar.

/ Where words met their match

We wrote individual bios for more than twenty team members, each crafted to introduce a real person rather than a polished placeholder. The kind of bio that makes a prospective landlord think: I would trust this person with my investment.

When awards season rolled around in 2024, we shaped six submissions across Small Residential Agency of the Year, Innovation Award, BDM of the Year and Achievement Award. Not bad for a property management company that refuses to play by the old rules.

/ Once you go Scribe, you never go back

What started as a copywriting brief has grown into an ongoing brand voice partnership across the entire Orana Group. Because in an industry drowning in corporate speak, the agencies that sound like humans are the ones people remember.

We are quietly frothing over this one.